Cresset Tech is a global innovation and creativity focused digital Agency

Where Brands are given quality recognition and positive perception

We Changed the “BIG NO” perception

Pakistani political arena considered social media as a laughable matter. The limited traditional perception was proved wrong by reaching out to 25 Million netizens through social platforms.

Goal: Create a 'Revolutionary Youth Movement' through Social Media across Pakistan.

Make them believe, mobilize the youth through a medium that no one believed in, and mark it as an integral part of the political campaign.

Cressettech had to expertly utilize social media as a tool for creating a revolutionary youth movement across Pakistan converting a virtual rally into a live gathering.

Plan

Believe. Initiate. Activate

  • Target the Youth of Pakistan.
  • Initiate a Youth centric Social Media Campaign.
  • Activate a viral activity about the ground realities of current political situation
Implementation

Just Virtual to Big Actual

  • JAAG UTHO facebook fan page was created with youth centric idea.
  • Through Facebook fan page we created a Virtual Rally resulting into massive gathering at Minar-e-Pakistan Lahore.
  • Cressettech successfully gathered 100,000 participants for this Rally.
  • Spread the real "Cultural Blacks" through our own edited informative videos.
  • Showed how IMRAN KHAN can be the remedy of all those "BLACKS".

Youth Festive Engagement

  • Virtual rally was changed into actual participation.
  • We engaged fans through a facebook application "GET ACTIVE".
  • More than 50,000 active fans subscribed through "GET ACTIVE".
  • Through this the youth stood up to say "NO" to slavery and corruption.
  • "Merchandise store" application idea helped this campaign collect huge donations.
The Results
  • 108,824 unique likes within couple of months

  • We mobilized Youth of Pakistan massively to support this cause

  • Perception of just a "Virtual Rally" was converted in to actual participation.

Stoneage achieved the
largest sales record of 1 million +

Cressettech created the most popular Facebook Fanpage through advanced social media strategies

StoneAge gained 187,792 unique likes and 1 million sales within a couple of months

The Results

24/7 sales.

Cressettech convinced parents, to buy top quality brand for their kids.

Minnie minors is one of the leading kid's clothing brand. Cressettech's challenge was to persuade the buyers in order to enhance online and offline sales 24/7.

Goal: "To magnify sales"

Plan

  • Create a compelling website
  • Design Interactive graphics
  • Engaging offline and online alike
  • Make online shopping simple through website's E-store
  • Integrate BTL activities with digital media
Facebook page as a
brand building and sales enhancer tool
  • Cressettech revolutionized Minnie Minors Facebook Page
  • Fan engagement enhanced brand recognition and a rapid increase in sales
  • Emotional bond was created through BTL activities
  • Our application "Double the fun" engaged thousands of offline customers on facebook page with the brand.
The Results

Cressettech Team Perfectly Segmented and Analyzed the Demographics

  • • "Happy Cow Happy Treats" appli cation built online reputatiuon of brand
    • Through this application "Happy Cow Cheese" celebrates birthdays of fans
  • • Our application "Cheese Please Moments" helped creating emotional bond between users and the brand and engaged more than 30,000 fans
    • Fans are now social with "Happy Cow Cheese" through this application.
  • • young mothers (up to 35 age)
    • kids who have the capacity to retain their memories with Happy Cow Cheese
    • Through facebook we perfectly segmented the target market
The Result
 
  • Developed application to obtain feedbacks from customers/users
  • Improved product design and availability through fan feedback
  • Fan engagement through Below the line Activities. "AK-tivate Your Profile" application helped brand socialize with fans
  • Winners of this contest were awarded with Akcent concert's passes
 

E-store as a sales enhancer

  • Attractive and comprehendible product display on website
  • Implement E-store on the website to increase usability

Maria.b. Blog

  • Manage and update blog for Maria B's products
  • Opinion making through Blog comments and user experiences

24/7 effective engagement with customers

  • Develop Facebook page as an interactive platform
  • Created "Bridal Appointment" application, which resulted in over 100 monthly leads.